Bexifit: Building a Global Fitness Community with 10k+ Followers

Bexifit

Graphic Design, PPC, SEO, Website Design

Project Overview

Bexifit, a fitness brand founded by Rebecca, set out to inspire clients worldwide through personalised coaching and fitness programs. The primary goal was to grow a strong social media presence, capture leads, and convert them into paying clients. In its first year, Bexifit achieved impressive results: over 10,000 followers worldwide, more than 500,000 views, and £25,000+ in revenue. The brand’s journey continues, with a brand-new website launching soon to elevate its online presence even further.

Project Scope

Social Media Growth
- Build a strong and engaged following across key social platforms.
- Generate awareness and drive traffic through engaging content and fitness expertise.
Lead Capture and Client Conversion
- Create a lead capture-focused website to convert social media traffic into paying clients.
- Develop a streamlined sales funnel to support Rebecca’s coaching services.
Website Development (Swift Iteration)
- Launch a temporary, conversion-focused website to capture leads while preparing for a more robust site in the future.

Challenges

Building a global audience in a highly competitive fitness niche.
Converting social media engagement into paying clients effectively.
Launching a swift and functional website iteration without compromising on lead capture capabilities.

Solution

1. Social Media Growth

Targeted Content Strategy: Developed a content plan focused on fitness tips, client success stories, and interactive posts that resonated with the target audience.
Video Content: Leveraged short-form video formats like Instagram Reels and TikTok to achieve over 500,000 views, driving engagement and brand awareness.
Global Reach: Optimised posts with trending hashtags and collaborations to grow an international audience of 10,000+ followers.

2. Lead Capture and Client Conversion

Swift Website Iteration: Designed and launched a simple but effective lead capture site to turn social traffic into inquiries.
Streamlined Funnel: Implemented a clear call-to-action for fitness programs, enabling visitors to easily connect with Rebecca for coaching services.
Email Campaigns: Supported lead nurturing with automated follow-up emails to convert inquiries into paying clients.

3. Future-Proofing with a New Website

Website Planning: Began planning a comprehensive new website to showcase Bexifit’s services, testimonials, and resources in greater depth.
Focus on Scalability: Ensured the upcoming website will be optimised for Rebecca’s growing brand, with advanced lead capture and client management tools.

Visual Results.

BEXITFIT BEXITFIT BEXITFIT

The Results

What made our approach to development successful:

Social Media Success: Grew Bexifit’s social following to over 10,000 worldwide, with over 500,000 views in the first year.
Revenue Milestone: Generated more than £25,000 in revenue during the first year of operation.
Lead Conversion: Established a steady flow of inquiries through the temporary website, capturing leads effectively.

Bexifit’s strong online presence has positioned it as a trusted and inspiring fitness brand. With consistent growth on social media and a focus on client conversion, Rebecca has achieved remarkable success in her first year. The upcoming website promises to take Bexifit to new heights, offering more features to support its thriving community and expand its reach.

Testimonial

“Working with Ash on Bexifit has been an incredible experience. From growing my social media to over 10k followers to creating a lead-focused website that captures inquiries seamlessly, he’s been instrumental in bringing my vision to life. The growth and engagement we’ve seen, including 500k+ views, have been beyond my expectations. I can’t wait to see how the new website takes Bexifit to the next level!”
— Rebecca, Founder of Bexifit