Red Air Media: Improved Website, SEO & Google Ads

Red Air Media

PPC, SEO

Project Overview

Red Air Media approached Webhex to enhance their digital presence and performance by improving their website speed, SEO, and hosting environment. They also required seamless domain redirection and server migration to ensure optimal functionality and a superior user experience. Additionally, we implemented a robust Google Ads campaign to expand their visibility and attract new leads.

Project Scope

Red Air Media partnered with Webhex to revamp their website and improve their digital performance. The primary objectives of the project were:

Enhance Website Speed and Performance: Improve the loading times and PageSpeed scores to deliver a better user experience.
Establish SEO Foundations: Create and optimise fresh content, implement modern SEO practices, and boost search visibility through offsite strategies like backlinking.
Streamline Domain Management: Consolidate the .com and .co.uk domains to improve SEO performance and unify the brand.
Upgrade Hosting: Migrate the website to a faster, more reliable server for optimal performance and security.
Drive Traffic with Paid Campaigns: Launch a Google Ads branded search campaign to increase impressions, clicks, and overall brand awareness in key target regions.

Challenges

Low Website Performance:
The website was slow and underperforming, with poor PageSpeed scores (Mobile: 43, Desktop: 71) and long load times of 8.2 seconds.
Lack of SEO Foundations:
With minimal existing content and outdated SEO practices, the site struggled to rank for industry-relevant keywords. It also lacked offsite authority due to limited backlinking efforts.
Fragmented Domain Structure:
Operating separate .com and .co.uk domains created brand confusion and diluted SEO performance.
Subpar Hosting:
The previous hosting environment was slow and unreliable, hampering user experience and site performance.

Solution

To address the challenges Red Air Media faced, Webhex implemented a comprehensive, multi-faceted strategy:

Website Optimisation and Migration:
- Server Migration: Transferred the website to our high-performance, dedicated server, significantly reducing load times and improving reliability.
- Speed Optimisation: Enhanced the website’s performance by installing WP Rocket for advanced caching and Imagify to optimise all images.
- DNS Configuration: Integrated Cloudflare DNS, ensuring faster load times and improved accessibility from various locations worldwide.
- Updated Technology: Upgraded WordPress to the latest version and updated all plugins to ensure optimal functionality and security.
SEO Overhaul:
- Onsite SEO:
  - Created fresh, keyword-rich content tailored to target industry-specific terms and increase organic visibility.
  - Optimised image alt text for search engine relevance and accessibility.
- Offsite SEO:
  - Conducted outreach campaigns to industry-related websites for guest posts, building high-quality backlinks.
  - Strengthened domain authority through a targeted backlinking strategy.
Domain Consolidation:
- Redirected the .com domain to the .co.uk, unifying their digital presence and improving search rankings by consolidating SEO efforts.
User Experience Enhancements:
- Addressed design responsiveness issues, ensuring all clickable elements met industry standards for better usability on mobile and desktop devices.
- Made the website more user-friendly and accessible for visitors across different devices.
Google Ads Campaign:
- Devised and executed a branded search campaign targeting key regions, driving over 220,000 impressions and 3,560 clicks in just three months.
- Maximised ROI by honing in on high-intent keywords to attract quality leads.

This comprehensive solution ensured Red Air Media’s website became faster, more functional, and highly visible online, significantly boosting their digital presence and lead generation efforts.

Visual Results.

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The Results

What made our approach to development successful:

Our efforts yielded remarkable results:

Website Performance: Red Air Media’s website performance dramatically improved, with PageSpeed scores rising from 43 to 82 on mobile and 71 to 94 on desktop. Load times were reduced from 8.2 seconds to under 3 seconds, providing a seamless user experience.
Enhanced SEO: Fresh keyword-optimised content and a successful backlink strategy boosted search visibility, laying a solid foundation for long-term organic growth.
Stronger Online Presence: The unified .co.uk domain, combined with the high-performing website, positioned Red Air Media as a more cohesive and authoritative brand online.
Paid Campaign Success: Over 3 months, our branded Google Ads campaign delivered 220,000+ impressions and 3,560 clicks, driving significant traffic and increasing leads.

Testimonial

“Working with Webhex has been a game-changer for Red Air Media. The website now performs at lightning speed, and the SEO improvements have driven noticeable growth. The Google Ads campaign was especially impressive, bringing in measurable traffic and exposure. Webhex has exceeded all expectations!”
– Jim, Red Air Media